Postcard Advertisement

I’m a member of the NSCS, so I decided to use that as my organization and designed a post card for a spring dance to benefit a charity. I felt the target audience would be mainly younger people that go out partying and dancing on Saturday nights, so I focused my design on appealing to them. I used a dark background with bright text to catch their attention, giving great contrast. I repeated the font styles throughout the whole design, having text that was a solid color and then black text that had a color stroke on it. I also aligned the text in the same way throughout the whole document, putting the full colored text first, then the black text with stroke down and to the right of that. I felt this gave the design a stair-like flow and guides the viewer through the design from the top to the bottom. I added the dance picture to add to the overall feel of the design and help people see what the ad is about from just a visual. I also added the NSCS logo to give them credit since they are the ones sponsoring the event.